Madurai, June 14, 2025 — Zivame, one of India’s leading intimatewear brands, has officially opened its first franchise outlet in Madurai, Tamil Nadu, at Vishal De Mall. This launch marks a key milestone in the brand’s efforts to expand its retail footprint across the country.
A Focused Move into Southern India.
The launch event was attended by notable dignitaries, including Rajarathinam Ilakovan- Director of Vishal De Mall, Lavanya Pachisia – CEO of Zivame, Jayendre Nath – Head of Retail, and Daman Bali – Head of Brand Marketing.
Speaking at the event, Lavanya Pachisia – CEO of Zivame, highlighted the strategic importance of South India for the brand, by stating,
“Zivame started its journey in Bengaluru, and Southern India has always held a special place in our growth plans. Partnering with local franchisees enables us to better serve diverse markets while remaining deeply connected to our customers’ needs.”
Enhancing Accessibility and Choice
The new store in Madurai offers an extensive range of Zivame’s signature products, including lingerie, shapewear, activewear, and sleepwear. With over 50,000 styles available in more than 100 sizes, Zivame’s product line is designed to meet the varied needs of Indian women. The company continues to focus on inclusivity, body positivity, and comfort—principles that are central to its retail and digital experience.
Opportunities for Local Business GrowthZivame’s foray into franchise retail presents a promising avenue for local entrepreneurs interested in the growing apparel and lifestyle market. The company’s franchise program offers access to a well-established brand, an operationally sound business model, and comprehensive backend support.
Interested individuals can contact Zivame for franchise inquiries.
A Promising Future for Madurai’s Retail SceneThe launch of this franchise store is not just a business expansion—it represents a commitment to the evolving aspirations of Indian consumers in tier-2 cities like Madurai. As offline retail gains momentum alongside e-commerce, the city is witnessing a surge in branded experiences that prioritize quality and customer service.
From the Team of MaduraiCity.co.inWe at MaduraiCity.co.in congratulate Zivame on the successful opening of its first franchise store in Madurai. This move not only adds to the city’s vibrant retail mix but also offers local shoppers access to a trusted national brand. We look forward to seeing Zivame deepen its engagement with customers in the South and wish them continued success as they scale further across India.
