Saltair, the beloved bodycare brand founded by model and entrepreneur Iskra Lawrence, is celebrating a major milestone with its expansion into Ulta Beauty, the largest beauty retailer in the United States.
Beginning February 23, Saltair will be available in more than 1,400 Ulta Beauty stores nationwide, as well as online at Ulta.com, marking a significant moment in the brand’s retail journey.
A Milestone in Saltair’s Retail Growth
As part of the partnership, Ulta Beauty will become the exclusive retailer for Saltair’s signature Body Oils, giving customers a luxurious and innovative way to enhance their bodycare routines. Saltair is known for its clinically effective formulas, sensory-driven experiences, and dedication to inclusivity, offering products designed to nourish and celebrate all skin types.
Iskra Lawrence, founder of Saltair, shared her excitement about the new retail partnership, emphasizing how meaningful it is for her as a busy mom to make luxurious self-care more accessible for all. “Saltair was built on the belief that every body is welcome here,” she said. “I’m so proud that Saltair is making these little moments of care more accessible, and I’m thrilled to have our products available at Ulta Beauty.”
An Inclusive and Sensory-Driven Experience
Saltair’s assortment includes ten indulgent scents, with options ranging from invigorating fragrances to fragrance-free varieties. The brand’s body washes, lotions, deodorants, lip oils, and body oils are priced from $12 to $26 and are certified under Ulta Beauty’s Conscious Beauty pillars, aligning with the retailer’s commitment to inclusive, sustainable, and high-quality products.
“Saltair’s inclusive approach to bodycare and its focus on self-love, confidence, and empowerment make it a natural fit for Ulta Beauty,” said Lisa Tamburello, Vice President of Merchandising at Ulta Beauty. “We are excited to offer Saltair’s products in our stores, where customers can discover their new skincare essentials and experience the brand’s beautiful packaging and sensorial formulas.”
What’s to Come
In addition to the exclusive body oils, Saltair will offer a full range of its best-selling products in-store and online. This includes body washes, lotions, treatments, and deodorants, all designed with effective ingredients that prioritize skin health. The launch at Ulta Beauty represents a new chapter for Saltair in its mission to make luxurious, high-quality bodycare accessible to all.
This exciting expansion not only elevates Saltair’s visibility but also allows Ulta Beauty’s customers to experience a new level of self-care that embraces every skin type, empowering people to feel confident and nurtured in their own skin.
For more information, visit Saltair.com or Ulta.com.
